ASO Keyword Research for Mobile Games
Find the genre, mechanic, and audience keywords your game should own.
Paste your mobile game — puzzle, RPG, idle, sim, casual — and get 50 ASO keyword ideas tuned to how App Store users actually search for games. Built for indie game studios and publishers who need to win shelf space against ad-buying giants.
Run a Free ASO ReportPaste your App Store link. 50 keyword ideas. Live rank for each.
Keywords Gaming Apps typically rank for
A real ASO run on your app surfaces 50 ideas across these three buckets — plus your current rank for each.
Head terms
High demand, high difficulty — keyword-field weight, not title.
Long-tail
Specific intent — these are the rows you actually rank on.
Competitor-driven
What rivals already rank for — keyword-field only, never title.
Game keywords to seed your research with
Copy-ready search terms to seed your own research — paste them into the seed-keywords field when you run your report, or check any single term in the Keyword Explorer.
Genre
Mechanic & mode
Player filters
How to read the results table
Three rows you'll typically see for Gaming Apps — and what each tells you.
Classic indie-game gold: small but loyal search volume, top 10 isn't crowded with whale-spend studios. Lead with this in your subtitle.
You're bidding against Royal Match and Wordscapes. Don't put this in title — get it in the keyword field and let the long-tails do the install work.
Hyper-specific genre tag — converts incredibly well if your game matches. The tool flags these as green even at lower demand because intent is so strong.
Opportunity is what ties it all together — it's demand minus difficulty, with a bonus for keywords where you're already nearby (say, ranked #11–20). Sort by opportunity descending and the top rows are your shortlist.
Where each keyword goes in your store listing
The three fields Apple indexes — and which keyword type belongs in each.
Title (30 chars)
Game titles get one mechanic + brand, e.g. "MergeQuest — Match-3 Adventure". Players search by mechanic first, theme second.
Subtitle (30 chars)
Drop your sharpest sub-genre row here — e.g. "Cozy Farming Sim, No Ads". The "no ads" / "offline" / "free to play" modifiers are real search terms in gaming.
Keyword field (100 chars)
Stack genre tags ("rpg,strategy,sim,idle"), mechanic tags ("merge,match3,builder,roguelike"), and audience modifiers ("offline,multiplayer,coop"). Don't waste characters on plurals — Apple matches them automatically.
From paste to plan — 30 seconds
Paste your App Store link
Or type your app's name. Works for any public gaming apps listing — yours or a competitor's.
Get 50 ranked keywords
Demand, difficulty, opportunity, and your current rank. The opportunity column is your shortlist.
Update your listing
Title for one head term. Subtitle for your sharpest long-tail. Keyword field for the rest.
Frequently Asked Questions
Do players really search "offline" or "no ads"?
Yes, and with high intent. Run the SnapMonk ASO tool on any popular indie game and you'll see "offline" and "no ads" appearing in the keyword set. Players are explicitly filtering for these — both are strong candidates for your subtitle if they match your game.
Should I target a competitor's game name in my keywords?
You can put it in the 100-char keyword field — Apple allows third-party brand names there, and the tool will surface "monopoly go like" or "royal match alternative" if users search them. But never put a competitor's name in your title or subtitle: that's a fast rejection.
How do I rank for a genre with thousands of similar games?
Ladder up: rank for a hyper-specific long-tail first (e.g. "roguelike deckbuilder offline"), build downloads and ratings on that, then your overall keyword strength rises and you start cracking the medium-difficulty terms. The opportunity column in the tool is sorted to support this exact play.
How do I do ASO keyword research for a game?
Three steps. First, run your game (or a rival) through an ASO keyword tool and pull the full candidate list — genre terms, mechanic terms, and player filters like "offline" or "no ads". Second, sort by opportunity, not raw demand: for games the winners are almost always mechanic + filter combinations, not the genre head terms. Third, place them: one mechanic in the title, your sharpest sub-genre in the subtitle, everything else stacked in the 100-character keyword field.
ASO research for other categories
Find the right keywords for your gaming apps
Paste your App Store link — get 50 ranked keyword ideas with live rank tracking in under a minute.
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