Why Category-Specific Templates Matter

A fitness app and a finance app have completely different screenshot conversion triggers. Fitness users respond to streak counters and progress charts. Finance users respond to clean dashboards and trust signals. Dating apps need to differentiate through matching mechanics — not just swipe UI. Using a generic template ignores all of this.

Every category page includes: what the first screenshot must show, color strategy for that niche, 4 template styles with specific use cases, and the screenshot ordering that matches how users in that category evaluate apps.