App Store Screenshots
Definition
Visual images shown on an app's App Store listing page that showcase the app's interface and key features.
What Is App Store Screenshots?
App Store screenshots are the set of images displayed on your app's product page in the Apple App Store. They are the primary visual asset users see when evaluating whether to download an app. Each screenshot typically combines an actual in-app screen with design elements like device frames, background gradients, and caption text that highlights a specific feature or benefit. Apple allows up to 10 screenshots per device type (iPhone, iPad). The first 3 screenshots are the most important — they are visible without scrolling in search results. Screenshots must meet specific dimension requirements for each device type and cannot include misleading or non-representative content per App Store guidelines.
Why It Matters for App Developers
Screenshots are the single most viewed element on an app's store page. Studies show that 60–70% of users decide whether to download based primarily on screenshots. A compelling screenshot set can increase install conversion rate by 20–40%. Poorly designed screenshots — even for a great app — directly cost downloads and revenue.
Technical Details
Apple's required screenshot dimensions vary by device: iPhone 16 Pro Max requires 1320×2868px, iPhone 16 requires 1179×2556px, iPad Pro 13-inch requires 2064×2752px. Screenshots must be PNG or JPEG format. Apple does not allow purely decorative or misleading visuals — all screenshots should represent actual functionality. For iOS 6.5-inch (iPhone Plus/Max) or 12.9-inch (iPad) screenshots, Apple may use them as universal fallbacks for smaller devices if device-specific screenshots are not provided.
Frequently Asked Questions
How many screenshots can I have on the App Store?
Apple allows up to 10 screenshots per device type. You can have separate screenshot sets for iPhone, iPad, and other Apple devices. Most apps perform well with 5–7 screenshots that cover the core value proposition and key features.
What size do App Store screenshots need to be?
Screenshot size depends on the device. For iPhone 16 Pro Max: 1320×2868px. For iPhone 16: 1179×2556px. For iPad Pro 13": 2064×2752px. Check our full App Store screenshot sizes guide for all device dimensions.
Do App Store screenshots need to show real app UI?
Yes. Apple's guidelines require that screenshots accurately represent the app's actual interface and functionality. You can add design elements like device frames, backgrounds, and caption text around the real UI.
What makes a good App Store screenshot?
The best App Store screenshots lead with your app's primary value proposition, use bold readable captions, show real UI in context, have a consistent visual style, and highlight the most compelling features in the first 3 slots.
Related Terms
Create App Store screenshots
Free app screenshot generator — no signup, no watermark.
Open the Free Editor