Every App Store Connect field limit
11 fields, grouped by what they actually do for you. Limits last checked against Apple's documentation on 2026-08-19.
Fields that affect search ranking
Apple indexes these for keyword search. Every character you waste here is ranking surface you do not get back.
| Field | Limit | Required | Editable without a build |
|---|---|---|---|
App Name Indexed and weighted most heavily of any field. Was 50 characters before iOS 11. Requires a new version submission to change. | 30 | Yes | No |
Subtitle Indexed, and the second-strongest ranking field. Appears under the name on the product page and in search results. | 30 | No | No |
Keywords Comma-separated, never shown to users. Do not put a space after the commas. Each space burns one of your 100 characters. Do not repeat words already in the name or subtitle, and do not add your category name or competitor brand names. | 100 | No | No |
Fields that affect conversion, not ranking
Not indexed for search. These exist to convince someone who already found you, and most can be changed without shipping a build.
| Field | Limit | Required | Editable without a build |
|---|---|---|---|
Promotional Text Sits above the description and can be updated any time without a new version. The only free-text field you can change on demand, which makes it the right place for launches, sales, and seasonal messaging. | 170 | No | Yes |
Description Not indexed by Apple (unlike Google Play, where it is). Only the first ~3 lines show before the More button, so front-load the value proposition. | 4,000 | Yes | No |
What's New in This Version Release notes. Required for any update after the first release. Not indexed. | 4,000 | No | No |
In-app purchase and subscription fields
Shown on the product page and in the purchase sheet. Easy to overlook until a submission is rejected for a truncated name.
| Field | Limit | Required | Editable without a build |
|---|---|---|---|
In-App Purchase Display Name Shown to the user in the purchase sheet and on the product page. | 30 | Yes | Yes |
In-App Purchase Description Much shorter than people expect. Reviewers reject vague descriptions, so be specific about what the purchase unlocks. | 45 | Yes | Yes |
Subscription Group Display Name Shown when a user manages their subscriptions in Settings. | 30 | Yes | Yes |
Review and administrative fields
Never shown in the store. They still block a submission when over-length.
| Field | Limit | Required | Editable without a build |
|---|---|---|---|
App Review Notes Private note to the review team. Put demo credentials and how to reach gated features here. | 4,000 | No | Yes |
Copyright Format is year followed by the rights holder, e.g. "2026 Acme Inc." Confirm the exact cap in App Store Connect before relying on it. Confirm this one in App Store Connect before relying on it. | 100 | Yes | No |
How to format the 100-character keywords field
This is the field people get wrong most often, and it is the one where the limit hurts most. The rules:
- Separate terms with commas and no spaces. "fitness,workout,gym" not "fitness, workout, gym". Each space after a comma costs you a character for nothing.
- Never repeat a word that is already in your app name or subtitle. Apple combines all three fields when matching, so repeating is wasted space.
- Do not add your category name. Apple already knows your category and ranks you in it.
- Do not use competitor brand names. It is against App Store Review Guideline 5.2 and it can get your submission rejected.
- Singular or plural, pick one. Apple handles most stemming, so "workout" generally covers "workouts".
- No need for spaces or "and" between multi-word phrases. Apple recombines individual keywords into phrases on its own.
Not sure which terms to put in the field in the first place? Our Keyword Explorer scores terms by demand and difficulty, and the ASO Report shows where your app already ranks for each one.
Frequently asked questions
How many characters is the App Store keywords field?
The App Store Connect keywords field is 100 characters. Terms are comma-separated and the field is never shown to users. Commas count toward the 100, and so does any space you put after them, so write "fitness,workout,gym" rather than "fitness, workout, gym" and you get three extra characters back.
How long can App Store promotional text be?
Promotional text is 170 characters. It sits above your description and it is the only free-text field you can change without submitting a new build, which makes it the right place for launch messaging, sales, and seasonal copy.
What is the App Store app name character limit?
The app name is 30 characters, down from 50 before iOS 11. It is the most heavily weighted field for keyword ranking, so every character counts. Changing it requires a new version submission.
Should I put spaces after commas in the App Store keywords field?
No. Apple counts every character in the 100-character field, including spaces. A list of 10 keywords written with a space after each comma wastes 9 characters, which is roughly one extra keyword you could have ranked for.
Does Apple index the app description for search?
No. Apple does not index the description for keyword search, unlike Google Play, which does index its long description. On the App Store, ranking comes from the app name, subtitle, and keywords field. Write the description for conversion, not for keywords.
Which App Store Connect fields can I change without shipping a new build?
Promotional text, in-app purchase display names and descriptions, subscription group display names, and app review notes can be updated without a new version. App name, subtitle, keywords, description, and release notes all require a new version submission.
Related guides
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Which field to spend each keyword on, and why
The full ASO picture beyond the metadata fields
Play indexes the long description, so the rules differ