ASO Glossary

App Store Optimization Glossary

Plain-language definitions for every key term in app store optimization, screenshots, and mobile app marketing.

Core Concept

The process of improving an app's visibility and conversion rate in the App Store and Google Play.

All text fields in an app's store listing that affect discoverability and conversion.

Visual images on an app's listing page that showcase the app's interface and key features.

Images displayed on a Google Play Store listing that showcase an Android app's features.

Creating language- and culture-specific screenshot versions for different markets.

A graphic overlay of a phone or tablet shell placed around an app screenshot.

A visual presentation of an app interface within a realistic device rendering.

Testing different app store asset versions to measure which drives more installs.

The process of increasing the percentage of store page visitors who install an app.

A 1024×500px banner image displayed at the top of a Google Play Store listing.