ASO Glossary

Google Play Screenshots

Definition

Images displayed on a Google Play Store listing that showcase an Android app's interface and features.

What Is Google Play Screenshots?

Google Play screenshots are the visual assets shown on your app's product page in the Google Play Store. They serve the same purpose as App Store screenshots — communicating your app's value to potential users — but follow different technical requirements and display behavior. Google Play allows up to 8 screenshots and also supports a Featured Graphic (a 1024×500px banner displayed at the top of the listing). Screenshots appear in a horizontal scroll on the listing page. Unlike Apple's App Store, Google Play does not require device-specific screenshot sets — a single set covers all Android devices. However, providing tablet screenshots separately is recommended for apps with tablet optimization.

Why It Matters for App Developers

Google Play has over 3.5 million apps, making visual differentiation critical. Android users evaluating apps make download decisions within seconds of viewing the store listing. High-quality screenshots that clearly show app features and benefits significantly improve conversion from page view to install. Google Play also uses listing quality as a factor in algorithmic promotion — well-optimized listings get more featuring opportunities.

Technical Details

Google Play screenshot requirements: minimum 320px on the short side, maximum 3840px on the long side, 16:9 or 9:16 aspect ratio recommended, PNG or JPEG format, maximum 8MB file size. Google Play's Featured Graphic is 1024×500px and appears as a banner when a preview video is not set. Screenshots should be at least 1080px wide for modern Android devices. Google Play also supports Wear OS, TV, and Chromebook screenshots in separate upload slots.

Frequently Asked Questions

What size do Google Play screenshots need to be?

Google Play screenshots should be at minimum 320px on the short side and no larger than 3840px on the long side. For best quality on modern Android devices, use 1080×1920px (portrait) or 1920×1080px (landscape). PNG or JPEG formats are accepted.

How many screenshots can I upload to Google Play?

Google Play allows up to 8 screenshots per app listing. Most apps perform best with 5–8 screenshots that highlight the main features and user benefits.

What is the difference between App Store and Google Play screenshots?

Key differences: App Store allows 10 screenshots (Google Play allows 8), App Store requires device-specific sizes (Play Store uses a single set), and Google Play features a Featured Graphic banner (1024×500px) that App Store does not have.

Do Google Play screenshots need Android device frames?

Device frames are optional for Google Play screenshots. Many developers add Samsung Galaxy or Google Pixel frames for a polished look. Google Play does not require device frames, but they improve visual quality and professionalism.

Put it into practice

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