Featured Graphic
Definition
A 1024×500px banner image displayed at the top of a Google Play Store app listing.
What Is Featured Graphic?
The Featured Graphic is a Google Play Store-specific asset: a 1024×500px horizontal image that appears as a banner at the top of your app's product page in the Play Store. It is separate from screenshots and functions as a hero banner for your listing. When no preview video is present, the Featured Graphic appears as a static banner. When a preview video is added, the Featured Graphic becomes the video thumbnail. Unlike screenshots, the Featured Graphic is a single wide-format image with no device frame — it typically shows a branded composition with your app's key visual, name, and tagline. Google occasionally uses Featured Graphics for editorial collections and "Featured" placements in the Play Store, making it an important asset for visibility.
Why It Matters for App Developers
The Featured Graphic is the first element users see at the top of your Play Store listing before they scroll to screenshots. A high-quality Featured Graphic sets a strong first impression and establishes brand credibility immediately. Apps selected for editorial featuring by Google must have a Featured Graphic — listings without one are excluded from featuring opportunities. For apps targeting Android users, the Featured Graphic is a critical but frequently overlooked asset.
Technical Details
Google Play Featured Graphic specifications: 1024×500px (landscape), PNG or JPEG format, no transparency (opaque background required), no rounding on corners, file size maximum 1MB. The graphic should not include device frames (Google's guidelines recommend keeping it device-agnostic for the Featured Graphic, unlike screenshots). Text in the Featured Graphic should be legible at small sizes since it may appear at reduced size in editorial carousels. Do not use screenshots reused as Featured Graphics — the aspect ratio (16:9 landscape vs 9:16 portrait screenshots) and purpose are different.
Frequently Asked Questions
What is the Google Play Featured Graphic?
The Featured Graphic is a 1024×500px banner image displayed at the top of your Google Play Store listing. It's separate from your screenshots and acts as a hero image for your app page. When you add a preview video, the Featured Graphic becomes the video's thumbnail.
What are the Featured Graphic dimensions?
The Featured Graphic must be exactly 1024×500px, in PNG or JPEG format, with an opaque (non-transparent) background. File size should not exceed 1MB. It should be landscape orientation — unlike screenshots which are typically portrait.
Is the Featured Graphic required on Google Play?
Technically no, but highly recommended. Apps without a Featured Graphic cannot be selected for Google Play editorial featuring or promotional placements. It also significantly affects the visual quality of your listing's first impression.
Can I use a screenshot as my Featured Graphic?
No — the aspect ratios are incompatible (screenshots are portrait 9:16, Featured Graphic is landscape 16:9). You'll need to create a separate landscape composition for the Featured Graphic that shows your app brand and key visual.
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